A New Day Interactive Graphic Novel

Transmedia Storytelling


Result Driven Integrated Campaign

Sponsor: Hyundai

Multiplatform: iOS, Android, Online, Facebook

Online: Created an interactive digital graphic novel fully-loaded with cutting-edge motion-graphics, interactive games and more-written by the Burn Notice creative team and series creator. The Hyundai Veloster and its key features were illustrated within the storyline that bridged the gap between seasons with an untold story that could not be found anywhere else.

On-Air: In-Show integration and special vignette that took viewers behind-the-scenes with a "making of" featuring DC Comics artist drawing the Hyundai Veloster's sleek exterior.

Result: Earned over 1.7MM page views

Award: 2011 AdAge Media Vanguard Award Winner

Video Reel:

Screenshots:   [click to enlarge]