A New Day Interactive Graphic Novel
Result Driven Integrated Campaign
Multiplatform: iOS, Android, Online, Facebook
Online: Created an interactive digital graphic novel fully-loaded with cutting-edge motion-graphics, interactive games and more-written by the Burn Notice creative team and series creator. The Hyundai Veloster and its key features were illustrated within the storyline that bridged the gap between seasons with an untold story that could not be found anywhere else.
On-Air: In-Show integration and special vignette that took viewers behind-the-scenes with a "making of" featuring DC Comics artist drawing the Hyundai Veloster's sleek exterior.
Result: Earned over 1.7MM page views
Award: 2011 AdAge Media Vanguard Award Winner
Screenshots: [click to enlarge]