Capri Sun & Cartoon Network

Bend the End

Allowing kids to 'seize the day' while infusing Capri Sun Roarin' Waters 'liquid swagger' into overall program

360° Program:  Cartoon Network helped kids seize the day through a convergent promotional partnership that allows them to create their own awesome adventure. Through on-air custom creative and cobranded digital media, Cartoon Network on-air talent enticed kids to check out a custom digital environment where they chose the ending to any or all three exciting cliff-hanger on-air spots. Once online, kids interacted with exclusive video content via a custom video adventure activity, mini-games and more.

Online: Custom environment filled with nonstop activities ranging from Incredible Crew Video Playlist, Video Adventure Clip Generator Activity, GIF Caption Contest, 3 Mini-Activities/Games with Badge Integration (based on-creative themes).

On-Air: Custom created on-air spots featuring Cartoon Network’s Incredible Crew squeezing the pouch with one hand, and doing something totally awesome with the other.

Results: Delivering Engagement all summer long across on-air and online!

+ On-Air delivered 12.4M Total P2-11 Impressions & 8.6M Total P6-11 Impressions
+ Online delivered:
     + 3.7M Total Game Instances
     + 3.1M Total Video Plays
     + 2.8M Total Page Views
     + 1.2M Total Unique Visitors
     + 62K Average Weekly Visitors

Video Reel:

Screenshots:   [click to enlarge]