Psych Hashtag Killer

Social TV Game

Result Driven Integrated Campaign

Multiplatform: iOS, Android, Online, Facebook

Created in conjunction with Psych's writers and executive producers, this seven-week murder-mystery social game pulled fans into the storyline and the plot as they were tasked with utilizing multiple platforms and social outlets to help "Shawn" and "Gus" solve the case of the "Hashtag Killer." Unfolding in real-time, users were able to pull in their Facebook friends to play along and acquire clues and affinity reward points in return for their engagement with text messages, video, audio feeds, interactive crime scenes and mini-games.

Killer Results:
+ Since launch, HTK earned over 138MM page views, 407K uniques, 1.4MM visits
+ Earned over 86MM Social Shares
+ 60% of users returned 4+ times
+ The average time spent is 14 minutes per visit on the site
+ Psych Season 6 Ratings: 11% Increase P18-49 and 16% Increase P25-54

Award: Winner of the 2012 Shorty Industry Awards for Best Social Media Campaign for Television

Video Reel:

Screenshots:   [click to enlarge]