Suits & Lexus
Series Premiere & Transmedia ExperienceResult Driven Integrated Campaign
360º Program: A true 360º partnership where the on-air broadcast tied into a parallel digital storyline, fans played along as employees of the firm, journeyed through an engaging transmedia experience. One lucky fan was rewarded for tuning in and their participation in the experience with a law firm salary.
Online: Playing as a paralegal or as an assistant, fans enjoy two different storylines and information to keep them on top of the leader board, with points providing them with the ability to enter and win a paralegal or assistant's salary. Transitioning seamlessly between video, audio and text, the fan reads relationship gossip, case scuttlebutt, speculations and more.
On-Air: High-impact elements include Pre-Promotional Tune-In Spots and In-Show Promotional Units
Screenshots: [click to enlarge]