Time Warner Cable Media

Multimedia collaterals created to position TWCM as media partner of choice

2014 Upfront Presentation & Strategy

Spearheaded the development of TWCM products and ad sales marketing strategies into big picture creative and strategic executions for the 2014 Upfront presentation. Materials were rolled out and used across 50+ markets and 100+ offices across the country and differentiated TWCM against the competition based on core value proposition: feet on the street, award-winning programming, data & insight and multimedia solutions.

Marketing collaterals created include: multimedia presentation, sizzle videos, digital product demos, sales sheets for year round opportunities, programming calendars and one sheets, custom created premiums, and weekly brain teasers.

Result: Successfully win the share war and secure annual commitments from customers and grow share for TWCM.

Video Reel:

2014 Sizzle reel
Targeting men within a multimedia environment
Digital product demo: Audience Network
Digital product demo: TWC Central Online

Screenshots:   [click to enlarge]