Viggle & Royal Pains

Incentivized Check-ins

Result Driven Integrated Campaign

Sponsor: Toyota

Viggle & Royal Pains: During Season 4 of Royal Pains, USA and Toyota worked together to transport Royal Pains fans into a never before-seen digital world where they became part of the summer Hamptons fun through the new Viggle app. Viewers were rewarded with behind-the-scenes videos with seamless social sharing capabilities.

+ Flight 3 months
+ 4.7MM delivered impressions
+ 3MM delivered completed engagements
+ 420K check-ins to Royal Pains through the course of the sponsorship
+ The impression to completion of the videos averaged 66%
+ Throughout the season, Royal Pains listed as top 10 most social show

Screenshots:   [click to enlarge]