White Collar Cranks Up the Heat with Interactive Social TV Integrated Campaign.
The initiatives featured familiar themes of code-breaking and careful observation while expanding the scope to include a real-life treasure hunt, fan participation on Facebook and Twitter, and linking to an affinity program in which fans earned points and prizes (a Ford Taurus!). The 10-week experience included 50 custom videos, was developed in conjunction with the show’s creative team, including series creator and executive producer Jeff Eastin.
This reel provides an overview of White Collar’s Mozzie’s Mission and Neal’s Stash multi-platform campaign scope and scale, promotion across on-air, digital, social, and press coverage. Through strong storytelling and social innovation, integrated fans into a digital experience pulled them further into the show’s mythology. Mozzie’s Mission and Neal’s Stash outperformed on engagement and provided Ford with a platform to seamlessly showcase its innovative features and capabilities.
Client Testimonial video, underscoring USA, and Ford’s successful partnership that broke new creative grounds for both brands. As the exclusive automobile sponsor of USA’s original drama series White Collar, Ford’s executive shares positive feedback and enthusiasm in support of the partnership.