Courageous Branded Studio: Monetization Strategy & Product Capabilities.
Brand sizzle video developed to introduce COURAGEOUS to the Media Industry. COURAGEOUS is the state-of-the-art brand studio of CNN specializing in bold, culturally-relevant creative, and documentary-style premium storytelling that captivates audiences—dedicated to creating authentic, emotionally-resonant, and, often, purpose-driven stories on behalf of brands. The video highlights COURAGEOUS capabilities by spotlighting success stories and the unique distribution opportunity through the powerful footprint of CNN and WarnerMedia.
As CNN’s go-to creative agency, COURAGEOUS has developed many award-winning marketing campaigns for a wide range of advertisers that resonates deeply with the target audience and fosters brand love for both brands.