A first for Turner & Warner Brothers.
First-ever Cross-Divisional Integrated Campaign
Warner Brothers and Turner partnered to give viewers access to the highly-anticipated summer blockbuster Edge of Tomorrow via a two-week cross-portfolio stunt. The result fostered increased fan-engagement and struck a real connection between moviegoers and movie content/characters.
Unfolding throughout Turner Entertainment platforms with cohesive messaging promoted across TBS, TNT, Adult Swim, TruTV, Cartoon Network, CNN and Turner Sports, Edge of Tomorrow enjoyed messaging on-air, online, brand association with core network promotions, and social impressions shared by Turner Entertainments' active fan base through Facebook and Twitter.