A Unique Sensibility and Sophisticated Global Program.

To promote All Nippon Airways’ destinations in Asia, CNN connected the brand with one of the most beloved storytellings, Anthony Bourdain. Explore Parts Unknown launched an exclusive eight-part video series through a unique marketing campaign, The Perfect Dish: Asia, featuring eight cities across Asia. These episodes rolled out weekly online following the TV broadcast of Season 10. The digital video series featured Bourdain introducing each of the 8 locations in Asia (including Singapore, Jakarta, Hong Kong, Taipei, Hanoi, Yangon, Okinawa, and Tokyo) and his crew as they take viewers along in search of the destination’s perfect dish.

Sponsored by All Nippon Airways (ANA), the largest airline in Japan with flight routes available around the world. All 8 of the cities featured in the video series are available for domestic and international travelers on the ANA travel route.

Promoted across on-air, digital (includes a new website launch with new features, capabilities and extra content), and social, the partnership culminated with an event that featured Bourdain himself.