CNN: Facts First.

Championed the CNN app's update in partnership with Product that resulted in audience growth, increased engagement, and advertising revenue. Collective efforts included detailed performance analysis of each touchpoint across the entire consumer journey and identifying key product levers to unlock incremental improvements—spearheaded growth and retention strategy to deepen our relationship with our audience.

This update allowed us to also cut the app’s load time to 2 to 5 seconds from 10 to 20 seconds and gave people the choice of three levels of alerts, ranging from one or two alerts to all alerts. The content is also differentiated on the homepage offering more article summaries and short articles in place of long ones; videos will be shorter. The new app designed focused on vertical viewing, in line with the way Facebook and Snapchat showcase video and how people tend to watch video on their smartphones.