Successful launch of the League’s first Sports Betting Partnership.

Defined, implemented, and oversaw MLS’ Sports Betting business, product launch, and strategic performance marketing plan & rollout across current and new territories in partnership with the league’s official partner, BetMGM.

Through this partnership, MLS launched Predict 6, a free-to-play game where fans are encouraged to make a set of weekly predictions of 6 MLS matches for a chance to win $50,000!

The campaign was supported with national & geo-targeted media strategy, customer acquisition strategy, creative and content development, paid social, and mobile strategy.