MLS Stars Go Deep On Their Love For Fine Watches.

A multicultural campaign promoting TAG Heuer’s partnership with MLS by highlighting the brand as the luxury sports watchmaker and official timekeeper of MLS.

Deep Cuts is an intimate, laid back interview series featuring Manny Lebarbier as he cuts the hair of MLS stars while exploring identities through the game of soccer and life beyond the pitch. The series cuts away from the chair to vignettes filmed on and off the pitch, providing a deeper look at each player's identity. 

These scenes shows the diversity of their soccer experiences and how it unifies ideas, cultures, and experiences—no topic is off-limits within these walls. TAG Heuer brand was integrated throughout the series, bringing to life the style, elegance, and personality of each MLS player.