CNN and Volvo Raced the Sun in a Historic Cultural Moment.

In anticipation of this historic natural event, CNN and Volvo have partnered to bring the public unique access through a never-before-attempted execution. This incredible partnership aligns Volvo with our cutting-edge live VR capabilities, award-winning branded content through Courageous, and massive global reach to capture this unique moment in time, while also underscoring the spirit of the all-new Volvo XC60 to embrace the future.

This integrated 360° Virtual Reality Live-Stream Racing to the Sun, marketing campaign showcased the technical innovation in which Volvo partnered with CNN that gave audiences around the world a front-row seat to one of 2017's anticipated cultural moments: the total solar eclipse across the U.S.

CNN and Volvo's Racing the Sun, live-streamed, virtual reality coverage of the eclipse proved to be the most-watched live VR experience in history and a milestone in branded content.